We live in an increasingly digital age, where augmented reality is now the norm with apps like Pokémon Go, 22% of people meet their bæ via online dating, and increasingly more businesses are utilizing digital media platforms over physical locations to save on overhead costs.
And I’m still asked, “Why do I even need social media for my business?”
1) People will make a snap judgment of your product or service based on your online presence.
The timeless adage, “Don’t judge a book by its cover” is in place because that’s exactly what people do. You may have the very best product or service in the market, but if your social media profiles don’t impress within the first 20 seconds of someone clicking through, you’ve lost a potential client.
Some of the sketchiest websites have turned into amazing experiences, including a $500 all-inclusive trip to Israel, and many aesthetically-superb sites…
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